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09 Jan 2024

Preview the A/W 2024 Collections

Happy New Year!
We hope the festive period was successful for you all, and you managed to find a window of relaxation too, no matter how small. 2024 and Q1 always start at full throttle as we prepare for trade shows and plan out the year ahead (as best we can!)

We are excited to announce that the Wallace Sewell team will be at both Maison et Objet in Paris, and Shoppe Object in New York! We can't wait to meet old friends and new, and connect with as many of you as possible as this year begins.

Maison et Objet, Paris - 18th to 22nd January:
Hall 5A, Stand D61

Shoppe Object, New York - 4th to 6th February:
Stand number TBC

We are busy behind the scenes updating the Trade Website with the new collections. So whether you'll be in Paris or not, you'll be able to browse the newest products. Your dedicated Wallace Sewell online trade account should be ready to launch on 18th January 2024. We will keep you updated if we have any problems with this launch date. For any online Trade orders/enquires please contact

Can't make it to Paris or New York? Don't worry! We'll be holding Open Studio sessions in London from 19th - 23rd February. Make an appointment to view the collection in person by emailing or

What can you expect from Wallace Sewell in 2024?
We will be showcasing our new launches...

2024 A/W Scarf Collections
9 new collections - with up to 6 colour ways in each collection, that's 46 new scarves to fall in love with! Browse them all in person at the shows, in the studio or via the 2024 Look Book - coming soon!

We are also continuing the popular Basketweave and Bauhaus wraps into 2024 along with the printed silks scarves and pocket squares.

Shetland Wool Throws for 2024
Back by popular demand! We listened to customer requests and will be reintroducing designs from the original sold outShetland throw collection and added three new colourways too. Shetland wool is more competitively priced than our lambswool range and more hardy too. Great for picnic blankets, camper vans, caravans, beach huts and the great outdoors!

We have made limited stock of the Shetland throws and will be selling them at the shows and online, but once it’s all gone, we don’t have plans to re-make it. So if you’re interested in this range, make sure your get your orders in quickly!

Wallace Sewell + Rols Rugs
We were invited to be the first guest designers for the innovative Spanish rug company Rols. Launched at the end of 2023, we will have two of the Rols Rugs we designed on our stand in Paris for you to see, and excitingly, Rols will also be exhibiting the full collection on their stand if anyone wants to place orders for those too!

Read more here: Rols Rugs

Wallace Sewell Upholstery Fabric Range
Come and see our debut solo upholstery fabric collection - designed as an 'elevated plain', these fabrics can co-ordinate with many bold interior styles, or have enough interest to be the feature! From a single cushion to curtains, recovered dining chairs to a whole sofa, this collection will elevate both home and commercial spaces.

Read more here: WS Upholstery Fabric

If you are attending either Maison et Objet or Shoppe Object (or both) you can lighten the load by accessing our downloadable Look Book. Less paper and less to carry, leaving you free to touch, stroke and feel our products at the show, then refer back to the guide whenever you want.

Again, don't worry if you aren't visiting the shows, we won't leave you out! The brand new 2024 Look Book will be included in our next Trade Newsletter.

In the meantime, if there is anything we can help you with, please don't hesitate to get in touch. We are so grateful to you, our community of wonderful stockists in over 20 countries and really believe that we are stronger working together. Wishing you all the very best for the retail year ahead!

with love from 
Emma, Harriet and the whole WS team