Manchester City FC x PUMA - Bespoke Gifting

Every textile piece in the collection was woven and finished at our historic mill in Lancashire, just a short distance from the club’s home ground. That local connection felt particularly important, linking the players’ achievements to the rich textile heritage of the North West and to the communities that support them.

The gifting collection was carefully curated to offer the players an introduction to the Wallace Sewell world, bringing together pieces from across several of our signature ranges.

At the heart of the collection were our lambswool scarf and signature Block throw, with colours subtly inspired by the Manchester City palette. Rather than creating something overtly branded, we wanted the references to feel subtle and sophisticated, pieces that would sit naturally within the home while celebrating the club’s identity.

One especially distinctive detail was the embroidered PUMA cat on the blanket, creating a unique meeting point between Wallace Sewell craftsmanship and PUMA’s sporting heritage.

The players also received a matching cushion, a framed print of Harriet Wallace’s artwork, alongside a Wallace Sewell notebook with printed textile designs on the cover.
Every item was thoughtfully selected to reflect both the spirit of Manchester City and Wallace Sewell’s distinctive design language. The collection allowed us to celebrate the club’s achievements while remaining true to our own woven heritage, use of colour, and commitment to craftsmanship.

We hope these pieces become lasting keepsakes from an unforgettable season, objects to be used, enjoyed, and cherished for years to come.

At Wallace Sewell, collaboration sits at the heart of what we do. Working alongside PUMA to celebrate Manchester City Women offered a meaningful opportunity to recognise not only sporting success, but also the power of teamwork, resilience, and creativity.

Congratulations again to the champions.